In a society saturated with the influence of celebrities and models, image is everything and it’s everywhere. Whether it’s Instagram, Facebook or Snapchat there is no doubt that women, in particular younger generations, consume unattainable perceptions of reality in what is considered the ‘ideal’ body image.

A new study has recently unearthed the attitudes of women towards self-care, aimed at providing an insight into the body concerns of Australian women today. The nation-wide research by Cynosure and McCrindle Forecast Strategy Research, which questioned more than 1000 Australian women, revealed some interesting stats in terms of body confidence ratings and self-esteem, with an incredible 93% of women admitting they would change their body shape or physique if they could, with excess body fat being the thing that most women would like to change.

More than a third of women would like to change the excess body fat on their abdomen (61%), thighs (43%) and flanks (36%), and 31% mentioned the excess body fat on their arms. Also mentioned were wrinkles, stretch marks and excess hair on the face and arms.

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